This is an ad campaign Gordon as been following since Dove launched it. Very provocative.
A. I really love what they’re doing.
B. It is a campaign, Dove is a product and inevitably even ads/funds/campaigns like this that seem positive (yaddayaddaREDCampaign) exist to make a company money.
C. I wish someone would make a similar un-brainwashing campaign about women’s beauty…and target it at guys.
Redemptive advertising. Well, it’s certainly novel.